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          CPD Skills Diploma: Tourism Marketing              CPD Skills Certificate: Food Preparation Worker


          In this course, you’ll learn that Marketing in Tourism is   Food preparation follows a series of steps that focus on
          the strategic process of promoting, selling, and   hygiene, ingredient selection, specific cooking techniques
          distributing travel-related services or destinations to   and more. This short course lays out the workflows of food
          attract more visitors. It involves a mix of advertising,   preparation in detail. We go through various recipes and
          public relations, and digital strategies aimed at   explore the intricate details and steps involved in their
          showcasing the unique attractions and experiences a   preparation. Study the selection, preparation, cooking and
          location offers.                                   presentation processes that prep cooks use follow to
                                                             produce delicious and healthy meals.
          Effective marketing in tourism not only boosts economic
          growth but also enhances a destination's competitive   Modules:
          advantage by building strong brand recognition and   •  Distinguish between techniques like boiling, sautéing,
          customer loyalty.                                     braising and grilling
                                                             •  Explain the importance of selecting fresh produce for
          Modules:                                              overall health, food safety and culinary excellence
          •  Marketing and Tourism                           •  Describe various food preparation techniques, such as
          •  Advertising in tourism                             slicing, dicing, marinating, roasting, boiling and more
          •  Cultural tourism promotion                      •  Discuss the significance of food safety and food hygiene
          •  Destination image                                  practices
          •  Digital content marketing                       •  Explain how to use various basic kitchen tools and pieces
          •  Heritage tourism promotion                         of equipment
          •  Innovative tourism marketing                    •  Outline the principles of menu planning and recipe
          •  Interactive marketing                              generation
          •  Market competition
          •  Marketing research                              Course ID: c10
          •  Promotion strategies                            Duration: 4 hours avg, self-paced
          •  Rural tourism marketing                         Price: N$ 550
          •  Social media in tourism
          •  Sustainability marketing
          •  Target market strategies
          •  Tourism advertising
          •  Tourism branding
          •  Tourism market trends
          •  Tourism policy promotion
          •  Tourism product development

          Course ID: TM1 CPD Diploma
          Duration: 12 hours avg, self-paced
          Price: N$ 1250
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